We're wrapping up the third season soon, with only two more episodes left till the season finale. In this episode, we're speaking with Joe Marotta who is a cinematographer and video marketing business owner. He runs Ascended Entertainment, a direct marketing company that does film production, video production, ad marketing, and some casting services. Direct Response Marketing are videos that compel customers to buy a product. For example, YouTube video ads are direct response marketing. This is because the customers usually don't know the brand completely, so his job is to make videos that scream: here's the product, here's why you need it, here's how it will make your life better - buy it.