<p>Now longer than three minutes! (Sorry, tech glitch.) Rich and Paul talk about that most evergreen and thrilling of subjects—the marketing funnel! How it starts, where it goes, what makes it better or worse, and the great and deep importance of onboarding in this world.</p>

Now longer than three minutes! (Sorry, tech glitch.) Rich and Paul talk about that most evergreen and thrilling of subjects—the marketing funnel! How it starts, where it goes, what makes it better or worse, and the great and deep importance of onboarding in this world.

The View From the Top of the Funnel

Talking about AI doesn’t have to feel like the end of the world.

Join Rich Ziade, Paul Ford, and their guests as they discuss how AI is changing software development, business strategy—and everything else. New episodes every Tuesday.

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Talking about AI doesn’t have to feel like the end of the world. Join Rich Ziade, Paul Ford, and their guests as they discuss how AI is changing software development, business strategy—and everything else. New episodes every Tuesday.

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The View From the Top of the Funnel

The View From the Top of the Funnel