Chief Business Officer and Interim Lead of Xandr and IAB Board of Directors Co-Chair, Kirk McDonald, sits down with IAB CEO Randall Rothenberg on IAB THERE to talk about the evolution of advanced advertising. Kirk will share learning from AT&T’s audience insights that power Xandr and discuss what will happen to the cookie-less web, how publishers and brands will emerge from the coronavirus crisis, and what addressable TV means for traditional television.

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