One of the most iconic neighborhoods in New York is geting a glow up:  The Village Alliance Business Improvement District (BID) has announced the launch of Project Green, a five-year, $2 million fundraising campaign to dramatically increase greenery across one of the city’s most vibrant neighborhoods, Greenwich Village. Our guest is Scott Hobbs, Executive Director of the Village Alliance, leading the organization’s first comprehensive streetscape initiative in over 20 years.