In 2007, with only an avid interest in wine, Jacopo Cossater decided to chronicle his wine journey and education via a blog called Enoiche Illusioni. Initially it was only a way for him to record his experiences tasting wines, but eventually he began to notice people reading and commenting on his posts. He was asked to become a contributor to a new kind of wine blog – a communal wine blog – called Intravino, that continues to be both popular and controversial. We chatted about his background and what he hopes this new publication will be.