For the past fourteen years, Ashley Ratcliff has worked for arguably Australia's most important family-owned wine business, Hill-Smith Family Vineyards. Over those years he worked in many different elements of the business, from viticulture to marketing, operations to running one of the wineries. More recently he has established a vineyard in the Riverland - considered one of the warm-hot irrigated regions known for large volume grape production - and has been planting more alternative varieties to show the potential for these grapes in the region, particularly for high quality fruit. He has now thrown himself 100% into Ricca Terra Farms, and even has other plans for the future.