To be an institution in the Melbourne wine trade you need to have been around for at least ten years and retain the elements that made you so amazing in the beginning. After 20 years as the owner-operator of Armadale Cellars, Phil Hude is most certainly an institution. He's been in wine retail for 30+ years, and has seen a great many wine trends come and go, and supported several Australian icons since they were young winemakers. Phil and I recorded this episode down in the wine catacomb of Armadale Cellars, discuss how Phil got into the business, his unique approach to wine retail over the years, and the exciting events that are being run to commemorate two decades of continuous wine retail on High Street.