In this riveting episode, we delve into the epic tale of Hotmail, the startup that revolutionized digital marketing in the 90s with its groundbreaking growth hack. Journey back with us to the dawn of the internet era as we explore how a simple tagline on every email sent through Hotmail led to the world's first viral marketing campaign. Discover the power of simplicity, the importance of understanding your product's core functionality, and the game-changing impact of turning users into brand ambassadors. As we unpack these timeless marketing lessons, we also draw parallels to modern-day strategies used by giants like Dropbox, Uber, and Airbnb. So, tune in, and be inspired by this story of innovation, resilience, and marketing genius that still echoes in the corridors of digital marketing today.

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