Sign up to save your podcasts
Or
Share The Viral Growth Strategy Behind Temu’s 2B Views (Built on Free Labour and Affiliate Links)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Viral Growth Strategy Behind Temu’s 2B Views (Built on Free Labour and Affiliate Links)
In this episode, we’re diving into the meteoric rise of Temu, the e-commerce giant that went from total unknown to 2B+ TikTok views and 100M U.S. users in under three years.
Temu didn’t win on price alone. It won with content. From Super Bowl ads to viral TikTok hauls, gamified shopping features to affiliate-fueled UGC, Temu has completely redefined how a modern marketplace grows.
In this episode, we cover:
- How Temu launched in 2022 and scaled to 100M+ users by late 2023
- Why TikTok UGC was more powerful than any ad campaign
- How affiliate links, discount codes, and daily challenges power their flywheel
- What traditional retailers can’t replicate
- How you can borrow pieces of this playbook (without billions in ad spend)
View all episodes
By createIn this episode, we’re diving into the meteoric rise of Temu, the e-commerce giant that went from total unknown to 2B+ TikTok views and 100M U.S. users in under three years.
Temu didn’t win on price alone. It won with content. From Super Bowl ads to viral TikTok hauls, gamified shopping features to affiliate-fueled UGC, Temu has completely redefined how a modern marketplace grows.
In this episode, we cover:
- How Temu launched in 2022 and scaled to 100M+ users by late 2023
- Why TikTok UGC was more powerful than any ad campaign
- How affiliate links, discount codes, and daily challenges power their flywheel
- What traditional retailers can’t replicate
- How you can borrow pieces of this playbook (without billions in ad spend)