What happens when you take a taboo topic, flip the script, and turn it into a global lifestyle brand? In this episode of The Disruption Lab, Craig Moore sits down with Landon McKinnis, founder of Go Nutz, the spherical razor that landed him a deal with Daymond John on Shark Tank and is now shaking up the men’s grooming industry.

Landon shares how he spotted an underserved market, designed a safer electric razor that cuts out pain and risk, and built a brand around humor, innovation, and lifestyle. From going viral on social media to struggling with inventory, from speaking his vision into existence to chasing legacy status alongside giants like Gillette and Wahl—this is the real story behind disrupting an industry nobody wanted to touch.

You’ll learn:

How letting competitors go first can actually set you up to win.

Why humor and branding can break down taboo barriers in marketing.

The ups and downs of going viral (and why Shark Tank came at the right time).

What it takes to balance self-doubt with an unshakable “why.”

If you’ve ever wondered what it really takes to go from side idea to household name—or how to build a product people can’t stop talking about—this conversation will pull back the curtain.