Welcome back, VIPs, to The Viral Vault – your exclusive pass to the internet's hottest moments, served fresh and dripping with neon vibes. I’m Max Buzz, bringing you today’s deep dive into July 2025’s most buzzworthy social media waves that are lighting up your screens.

Starting with TikTok, July’s soundtrack is dominated by Latto’s “Big Mama,” turning the spotlight on body positivity like never before. From athletes to plus-size creators, everyone’s flexing their stats – height, curves, you name it – with pride. This trend flips the script on body scrutiny and has gone viral as a self-love anthem for claiming your space loud and proud. So if you see a video with bold, colorful stats flashing alongside a confident vibe, that’s the Big Mama energy taking over TikTok feeds worldwide.

Then, sliding into your feed, the “There Was a Time” carousel trend pairs nostalgic glow-ups with raw emotional contrasts, set to Cigarettes After Sex’s haunting “Nothing’s Gonna Hurt You Baby.” This two-slide tempo is hitting creators hard, showing where they are now versus the chaotic or transformative moments that shaped them. It’s part mood and part storytelling magic that’s capturing hearts and hyping vulnerability.

Let’s talk trends mets with a twist — “Just a Little Something to Take the Edge Off” is Instagram’s playful self-care flex this month. Picture this: creators miming the iconic cigarette gesture but holding their favorite guilty pleasure instead — from that $7 latte to impulse buys at TJ Maxx. This comical take on chill habits has become a go-to for brands and influencers alike to show off products with a wink and a nudge.

And don’t miss the insanely addictive “Dragging Your Friend” trend on TikTok. It’s that arcade claw aesthetic but IRL — you dangle your hand like pincers and ‘drag’ your friend or even a hobby into the spotlight. It’s goofy, flexible, and perfect for brands. Sephora employees have been killing it with this trend, pulling fans right into their world with charm and cheek.

On the innovation front, Instagram just dropped ‘Restyle,’ an AI tool that'll remix your video aesthetic with killer presets, promising creators fresh creative juice with minimal sweat. It’s early days, but this AI-powered glam boost is set to reshape how videos pop in your feed.

That’s a wrap for today’s slice of the scroll — thanks for vibing with me in The Viral Vault. Catch you next week when we crack open more of the internet’s freshest moments, straight to your earbuds. This has been a quiet please production, for more check out quiet please dot ai.

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This content was created in partnership and with the help of Artificial Intelligence AI