Richard Branson's autobiography, "The Virgin Way," and it discusses his personal and professional experiences in the context of leadership and business strategy. Branson shares anecdotes about his own entrepreneurial journey, from his early days with Student magazine to Virgin's ventures in music, airlines, and beyond, highlighting his belief in taking calculated risks, listening intently, and embracing a culture of "serious fun." He emphasizes the importance of customer service, building strong relationships, and fostering a collaborative environment within his companies. Additionally, he reflects on leadership styles, offering insights into the virtues of both delegation and hands-on involvement.