Strategy Archive (2024–2026)

The Virtual Bedroom That Doesn't Exist (And the Lawsuit That Followed)


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Marcus used Neural Radiance Fields (NeRF) to create photorealistic 3D virtual tours in 15 minutes, rather than 4 hours. He went from shooting 5 homes a week to 25, and tripled his profit. Meanwhile, Prestige Estates used a cheap "Generative AI" virtual staging tool. It saw a mirror on the living room wall, got confused about depth perception, and hallucinated an entire sunlit third bedroom that doesn't exist. Three different buyers showed up ready to buy a 3-bedroom for a 2-bedroom price. When they saw the truth, one threatened fraud charges. The agency now faces potential RERA penalties for material misrepresentation. Learn the line between decorative AI and deceptive AI.

YOU'LL LEARN:

  • The difference between Virtual Staging (safe) and Virtual Architecture (illegal)
  • How to use the "Floor Plan Audit" to catch AI hallucinations before they go live
  • The "Watermark" Disclaimer: How proper labeling protects you legally from AI-enhanced images

EPISODE RESOURCES:

  • Get the Book: The AI LinkedIn Advantage - https://www.amazon.com/dp/B0FJ3PF2QC

#RealEstate #AIImagery #VirtualTours #TechInRealEstate #AlKushner #WednesdayWinsAndWarnings

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Strategy Archive (2024–2026)By Al Kushner