This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. 

In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:

• Interviews with marketing leaders in small and midsize businesses
• Marketing technology reviews and vendor interviews
• Best of...marketing examples that are having a real impact today

In this episode, we also cover:

• Why The Virtual CMO podcast?
  • The problem of "low hanging fruit"
  • The need for a comprehensive marketing strategy
• What is a Virtual CMO?

Look for new episodes each week.

A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/

Season 1, Episode 1

Send us your questions or comments

For additional information and insights, visit https://podcast.ericdickmann.com/

Be sure to check out Eric's other show, Beyond Expertise!