Presented by The VO Pro Community

What makes an agent want to invest their time, reputation, and relationships in a voice actor? 

Jeffrey Subranni, co-founder and President of Agence Vokal, reveals what helps talent stand out in a roster of more than 500 professional voices across multiple countries. 

You’ll learn the business habits agents notice, what makes someone easier to represent, and why your relationships may matter just as much as your performance. 

Jeff also explores what talent can do to create more value, strengthen their industry reputation, and remain relevant as the business continues to change. 

If you want representation to become a lasting business partnership, not just another logo on your website, this session will show you what that actually requires. 

About Jeffrey Subranni

Jeffrey Subranni is the co-founder and President of Agence Vokal, one of Canada’s leading voice-over agencies, representing a diverse roster of more than 500 professional voices across Canada, the United States, France and the United Kingdom.

In addition to his work with Vokal, Jeffrey is a radio host at 98.5 Montréal, one of Canada’s most listened-to radio stations, where he hosts a weekend music program.

A professional voice actor himself, Jeffrey has worked in the voice-over industry for more than 20 years and has been the official male voice of LCN, Quebec’s leading all-news television network, since 2010. His experience spans commercial, narration, broadcast, and corporate voice-over, giving him a unique perspective from both the talent and agency sides of the industry.

With more than two decades of experience in broadcasting and media, Jeffrey combines a deep understanding of performance, casting, production, and the evolving voice-over business. Through Vokal, he works with agencies, production companies, studios, and brands across North America and Europe, helping connect the right voices with the right projects.

Presented by The VO Pro Community

What should your next demo actually do for your voiceover business? 

What can building other businesses teach you about creating a voiceover career that lasts? 

Terry Briscoe shares how decades of entrepreneurship shaped the way he approaches marketing, client relationships, accountability, and the daily work of staying in business. 

You’ll discover why talent alone won’t carry your career, how genuine relationships create opportunities, and what it means to take full ownership when the buck stops at your microphone. 

Terry also opens up about building his career while living with multiple sclerosis and the mindset that keeps him moving when circumstances refuse to cooperate. 

This session is about resilience, responsibility, and treating voiceover like the business it is.

About Terry Briscoe

Terry Briscoe is an award winning voice actor known for delivering authentic, textured performances that build connection with audiences. 

From national commercials and brand campaigns to corporate narration, eLearning, political advertising, museum exhibits, and documentaries, his versatile voice brings credibility, warmth, and emotional impact to every project. 

Trusted by clients including The US Army, NBC Sports, Indeed, Pizza Hut, Kraft Heinz, the Congressional Black Caucus, and the National MS Society, Terry records from his home studio with fast turnaround and a collaborative, client first approach. 

Whether the script calls for an anthemic storyteller, a relatable everyman, or a commanding, trustworthy narrator, the goal is simple: help each client tell their story with authenticity and purpose.

Presented by The VO Pro Community

What should your next demo actually do for your voiceover business? 

Veteran voice actor and demo producer Terry Daniel takes you behind the scenes of creating a professional demo, from selecting and writing original scripts to directing the session and producing the final mix. 

You’ll learn why a demo should be built around your current abilities, interests, and career goals, not simply designed to imitate whatever is already booking. 

Terry also reveals the common mistakes that can leave even a polished demo working against you. 

Before you spend thousands on your next demo, learn how to make sure you’re investing in the one your business actually needs.

About Terry Daniel

Terry Daniel is a 35-year voiceover veteran, demo producer, audio engineer, and coach who has delivered hundreds of professional voiceovers to clients around the world. 

His work spans commercials, eLearning, narration, audiobooks, and theme park announcements, with a client list that includes McDonald’s, Subaru, Bank of America, General Mills, NBC Sports, Great Clips, Six Flags, and the Minnesota Twins. 

As the founder of Universal Voice Talent Coaching, Terry has trained voice actors since 2006 and leads a team of working industry professionals dedicated to honest, practical education. 

He also writes, directs, records, and produces custom voiceover demos designed around each actor’s strengths, interests, and career goals. Terry’s official site.

Presented by The VO Pro Community

Ever wonder what really happens after you hit "submit" on a commercial audition? 

Join veteran Casting Director Kelly Moscinski for an honest look behind the curtain as she reveals how commercial auditions are reviewed, what catches a casting director's attention, and the common mistakes that quietly take actors out of the running. 

You'll leave with a clearer understanding of the casting process and practical insights to help you audition with greater confidence and intention.

About Kelly Moscinski

Kelly Moscinski is the Owner and Head of Casting at The Voicecaster. 

With almost 20 years of experience in VO, Kelly casts and directs all things voiceover. 

Some recent casting projects include commercials for Hyundai, Dole, Popeyes, Verizon, Walmart+, Google, Amazon, and many more; plus, video games like Dungeons & Dragons and Ready or Not; and many more casting credits in every genre. 

When Kelly is not busy at the studio, she can be found writing her book or working on her nonprofit “Blank Pages Initiative” empowering individuals through the arts.

Presented by The VO Pro Community

Breaking into animation takes more than creating a pile of wild character voices and hoping somebody notices. 

Veteran voice director Everett Oliver reveals how animation actors can build a marketable brand, research where the work is happening, and position themselves for real opportunities. 

You’ll learn what agents expect, how the East and West Coast animation markets differ, and which producers and casting directors should be on your radar. 

Everett also shares what he’s learned from more than three decades working on major animated productions and directing talent around the world. 

If animation is your goal, this session will help you start treating it like a business.

About Everett Oliver

Everett's personal journey has taken him from the Big Apple as a kid to Georgia where he graduated from Clark Atlanta University, and then to Los Angeles. 

He has been working in the Voiceover industry for over three decades as an international voice acting director and has worked with talent in Africa, Australia, Canada, Europe and Japan. 

Everett has worked on hit animated primetime shows including: The Simpsons, King of the Hill, Men in Black, Jackie Chan Adventures, Hellboy, and X-Men Evolution, (just to name a few), and has worked with animation industry titans, such as Disney, Columbia Tri-Star, and Film Roman/Starz. 

One of the most valuable experiences that Everett brings to the table is his time as a Booth Director for an LA-based talent agency. 

His mission is helping voice actors nail standout auditions with bold choices and sharp direction and build their voiceover careers.

Presented by The VO Pro Community

A script isn’t just a collection of words waiting for your performance. It’s a piece of business communication designed to solve a specific problem, influence an audience, or produce a result. 

In this session, Emmy Award-winning voice actor and StoryBrand-certified messaging strategist Erikka J shows you how to look beyond the copy and uncover what the client is really trying to accomplish. 

You’ll learn how understanding the audience, message, and business objective can lead to smarter choices and more effective auditions. 

The strongest read isn’t always the prettiest one. It’s the one that makes the message work.

About Erikka J

Erikka J is an EMMY® award winning voice actor, singer/songwriter & emcee. 

She's voiced commercials, promos, VOG and politicals for clients such as the NFL, McDonald’s, Redken, Carter’s, Lego, Walmart, PBS, Mailchimp, video game characters such as Michonne in Dead by Daylight, and was OVC’s 2022 Voice Artist of the Year. 

She serves on the board of the National Association of Voice Actors, as Executive Vice President of Blue Wave Voiceover, is a StoryBrand certified messaging strategist and left a 20 year career in project and product management in tech spanning state and federal government as well as private sector industries. 

To hear her work visit erikkaj.com.

Presented by The VO Pro Community

What does a network television producer hear in a promo audition that makes one voice stand out from the other 50? 

After 25 years producing promo campaigns and directing some of the industry’s most recognizable voices, Harry Dunn knows what gets talent hired and what gets them passed over. 

In this session, he’ll take you inside the decision-making process, reveal the elements producers are actually listening for, and explain how to make stronger choices in a self-directed audition. 

You’ll also learn what separates talented voice actors from those who build lasting careers in the fiercely competitive promo business. 

If you want to understand promo from the buyer’s side of the glass, this is your chance.

About Harry Dunn

As Senior Producer for network television, Harry Dunn has been in charge of promo campaigns for a multitude of shows. 

One of his jobs is to direct and discover voice-over talent. That’s his point-of-view with his private lessons — the perspective of the on-air producer. 

What are the elements we’re looking for in choosing a voice-over for a new project? How can you make your self-directed audition stand out from the 50 other people doing the same audition? What are the secrets to becoming successful in the promo end of the business? 

Harry has been working in the trailer and promo world for the past 25 years. In his early days, he had the pleasure to direct such legends as Don Lafontaine and Don Pardo. Now, he has the privilege of working with some of today’s voice-over legends, such as Rino Romano, Mike McColl and Zac Fine. 

Harry has a unique and specific approach in helping voice-over talent improve their promo skills. 

It’s a super competitive business. Everyone needs an edge. Harry can help you get there.

Presented by The VO Pro Community

What does an agent actually look for, and how do you know when you’re ready to approach one? 

Formation Talent Agent Jennifer Bolla takes you behind the scenes of representation, revealing what makes her take a submission seriously and the innocent-looking mistakes that can get yours ignored. 

You’ll discover what agents expect before signing you, what they’re doing when you aren’t receiving auditions, and why going a year without booking may not worry your agent nearly as much as it worries you. 

Jennifer also explains what makes talent easy to represent and where agent relationships can fall apart when a booking gets close. 

Whether you’re seeking your first agent or your fifth, you’ll leave knowing how to approach representation more professionally and become the kind of talent an agent can confidently put in front of clients.

About Jennifer Bolla

Jennifer Bolla is the Head of Emerging Talent at Formation Talent Agency (FKA People Store). 

In addition to leading the Emerging Talent department, Jennifer specializes in character voice over representation. Her clients bring life to iconic animated films, hit television series, video games, and podcasts. 

She is a regular speaker and presenter at VO Atlanta, where she shares her expertise with the voice over community. 

Her passion as an agent is to grow the careers of actors so they can book their dream roles.

Presented by The VO Pro Community

Talking money with a client can feel deeply personal, especially when the product you’re selling is you. 

In this candid conversation, voice actor, producer, and business educator Dervla Trainor reveals what’s really happening on the other side of the negotiation and why a client’s first budget may not be their final budget. 

You’ll learn how to quote more confidently, protect yourself from dangerous contract language, and decide when accepting a lower rate actually makes good business sense. Dervla also shares what to say when a client can’t afford you and how to walk away without burning a bridge. 

Stop treating every rate conversation like a referendum on your worth and start handling it like the business negotiation it is.

About Dervla Trainor

Dervla Trainor is a freelance voice actor, business educator, and entrepreneur with over 12 years of experience building a successful voiceover career - booking the majority of her work through direct client relationships.

Her career has given her a unique perspective on pricing and negotiation from both sides of the industry. In addition to working as a voice actor, Dervla has worked as a TV commercial producer and production manager, giving her firsthand insight into production budgets, client expectations, and how voiceover rates are evaluated behind the scenes.

Dervla is also the co-founder of V.O. North, Canada's largest voiceover conference, where she spent years collaborating with some of the industry's leading agents, casting directors, coaches, studio owners, and working voice actors. Those relationships have helped shape her understanding of industry standards, industry trends, and best practices.

Passionate about helping others build sustainable voiceover careers, Dervla is the creator of the VO Kickstart Program and host of the Voiceover Speaker Series, where she has educated and supported thousands of voice actors around the world with practical business and marketing strategies.

Before entering the voiceover industry, Dervla built her negotiation skills through careers in commercial real estate and live music booking, and she holds a degree in psychology, which influences her strategic approach to communication, pricing, and negotiation.

Today, Dervla combines her experience as a working voice actor, producer, entrepreneur, and educator to help voice actors build profitable, sustainable businesses through effective marketing, strategic pricing, confident negotiation, and practical business education.

Presented by The VO Pro Community

Most voice actors think branding means a nice logo, a polished voice reel, or the right colour palette. 

It's none of those things. In this session, Helen Bee (B Double E) breaks down what branding really is, the gut feeling clients get about you, and why that feeling is what actually wins the booking. 

Walk away knowing exactly where to start building a brand that gets you chosen, not just heard.

About Helen Bee

Helen Bee is co-founder of B Double E, a support services company helping voiceovers to be seen and heard. 

Alongside her husband Rob, she brings 26+ years of marketing and branding experience from global advertising agencies to the voice industry, working with voice actors on branding, website design and strategy so their businesses stand out as much as their voices do. 

Helen is the "be seen" half of B Double E; Rob, a voiceover producer since 2001, is the "be heard" half. 

Together they've built a company recognised with four UK One Voice Awards for Voiceover Service Provider of the Year, and Helen personally won a SOVAS Outstanding Website award in 2026. 

She co-hosts The Voiceover Social Podcast and organises The Voiceover Social, a series of in-person meet-ups across the UK and Europe, and speaks regularly at voiceover conferences worldwide.