Lots of job hunters, maybe even the majority, ask me what the single most important part of my work-search strategy is. Is there just one thing they should do to give them a definitive edge over everyone else who’s looking for a similar position? Well, there are three essential components of my system which are finding work opportunities, engineering personal introductions and controlling the job interview. Is one more important than the others? That depends on you and your aims but I’d say that nailing the interview usually comes at the top of the list.

The reason is simple. The interview is almost always a one-off opportunity, the moment you get your big chance to prove yourself in front of a hiring decision maker, so you can’t afford to mess up. But let’s get even more specific. Within the job interview, is there one single skill you should master to help you smash through any resistance to your pitch? Yes, I think there is and that thing is story. I’m going to talk about this in today’s episode and explain why I think you’ll be doing yourself an enormous favour if you can use story to persuade and influence other people.   

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