As you start to create the content that forms the backbone of your interview presentation, you’d probably like to know how to how to elevate its quality in a way that’s guaranteed to grab the immediate attention of a hiring manager. One of the most powerful tools at your disposal is a core message that’s conveyed with a narrative structure that informs and guides the listener.

In today’s Vocation Cast I’m going to introduce you to the concept of story, as used in a commercial or professional setting. This is one of the superpowers that excellent communicators put to good use when they want to inform, persuade and influence other people. Story is rarely used in job hunting which gives you a significant first-move advantage, and I’m about to explain why.     

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