Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives?  Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization.  This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining some of the common traps and pitfalls that hinder success and how you can avoid them.  Follow Jackson Wightman on twitter @JacksonWightman or on his blog www.jacksonwightman.com