For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a better understanding of today’s mobile marketing industry, the non-relevance of devices, marketing metrics and how every company can begin to test the mobile waters.