With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics of content marketing and asks Kirsten the tough questions. This conversation that followed her IABC Ottawa presentation uncovers the nitty-gritty details of content marketing and how they must all be seamlessly woven together to raise a B2B high tech company's online influence. Learn more about Kirsten Watson and Kinaxis's new media endeavours by connecting with her on LinkedIn. You can also connect with our host, Alexandra Reid, on Twitter @TechAlly.