Alexandra Reid sits down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers. Pulling advice from his books, Content Rules and Amazing Things Will Happen, C.C. tells us about today’s online environment and the attention economy and emphasis why it’s so important for businesses to stop stalling and begin developing their online presence NOW. He also explains why he hates the term “content marketing” and shares stories about who did it well and who failed epically. Most importantly, C.C. offers advice about how to become amazing at your job, and find happiness in the work you do.

Start the discussion: connect with Alex and C.C. on Twitter - @Techally and @CC_Chapman.