At the most basic level, great user experience (UX) design is about helping your customers accomplish their goals. Host Danny Starr and Jeff Parks discuss what you need to know about balancing the needs of your business and the needs of your customers in a way that really puts people before pixels. Whether you have already managed a UX design project or looking to get some ideas about how you should structure one, this episode of the voice is a great introduction to the fascinating world of UX design. Jeff Parks has over 15 years of experience in the field and is on the board of directors of Information Architecture Institute, a co-creater of the Follow the UX Leader training series and a co-owner of DIGIA UX.