Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes:

Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.   

Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a powerful communications strategy to educate the public about why it should be a sanctioned sport in the Paralympic Games. 

Tony Lyons (14:40): How he drew attention to the important information in CIRA's Factbook through visual storytelling.