This week we are going to do a deep dive into directional audio spotlighting technology. We are going to discuss what this tech is how its being used and how it may affect us moving forward. Now considering that there are a few different companies who are developing this technology I will just be focusing on the biggest players in the audio industry. Holosonic Research Labs Inc. American technology now named Lrad corporation Xmos panphonics. These companies are focused on one thing and one thing only. Getting your attention no matter the cost. A person can focus only to one audio source at a time. It is possible with directional audio to occupy a persons interest to selected audio in a precise position even make them stop and turn their head to a desired direction panphonics website.