Voice experiences, as Alexa Skills for Amazon Alexa, Actions for Google Assistant, or Capsules for Samsung Bixby, are an easy, personal way to connect with consumers via Voice Assistants. The kinds of voice experiences you create may depend on the nature of the products or services you produce. Voice experiences, properly executed, have the potential to deliver great value to consumers at a time when they need it most. We put together five strategies for voice experiences you can leverage via Voice Assistants to increase brand awareness, increase engagement, and drive deeper consumer relationships during the pandemic and beyond. In this episode, we present the Knowledge Butler strategy that leverages assets you likely already have to create a value-adding, lead generating voice experience for consumers regardless of your niche or industry.
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