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We often hear the same pitch: “This company is a leader in its vertical. Market conditions are perfect for their sector. Look at how they’re performing right now.”

It sounds logical. You look at the company’s “story,” their industry, and their current momentum. But if you’re trying to understand volatility, you’re looking at the wrong data points.

It’s Not About the Story; It’s About the Statistics

There is a fundamental misunderstanding that volatility is tied to how a company is performing in its specific vertical or market at a single point in time.