In this third installment of The Wall podcast series, Mookie Spitz dives headlong into the chaos of modern marketing, media, and the relentless flood of content competing for human attention. Building on his earlier breakdowns of the death of earned media and the inevitable (but not yet imminent) AI targeting revolution, this episode zeroes in on what to actually do right now — before the bots take over.

Mookie unpacks:

• Why even brilliant content dies on the vine without emotional resonance and inclusivity.
• How today’s most effective campaigns — from insurgent political races to street-level social media blitzes — flip the traditional model by making the audience the story.
• The hard truth that platforms like TikTok can skyrocket or ghost identical content purely based on subtle communal affinities and algorithmic whims.
• What old-school repetition and top-down broadcasting get wrong in a fragmented, hyper-reactive media landscape.
• The real role of paid vs. earned media in an era when data is power, but power is jealously guarded by walled gardens and opaque algorithms.

He also draws striking parallels to broken systems in healthcare data — illustrating why interoperability and transparency are the future not just for medicine, but for how ideas and products find their audiences.

Packed with practical, tough-love insights for creators, marketers, entrepreneurs, and anyone trying to move the needle, this episode is part reality check, part blueprint. The pod is a straight-shooting look at what it takes to scratch, climb, and maybe — just maybe — punch through the wall.

The Wall, Part 1: Death of Earned Media

https://www.buzzsprout.com/2455310/episodes/17400105

The Wall, Part 2: Birth of AI Marketing

https://www.buzzsprout.com/2455310/episodes/17415048

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