This episode of Signal Fire explores how social media has reshaped the way people discover, trust, and share news. Jon and Lisa sit down with journalist and News Not Noise founder Jessica Yellin to discuss the rise of evidence based creators and the challenges they face in an online environment built for speed and outrage. Together they unpack the role of algorithms, the erosion of trust, and the growing difficulty for audiences to separate fact from manipulation. Jessica also shares her thoughts on transparency, how creators can build credibility, and what a healthier information ecosystem might look like in the years ahead.