On this episode of Build Better Brands, Danielle Clarke is joined by Robbie Swale who coaches people on the careers, work and lives to talk about what he does and how brands can succeed.

KEY TAKEAWAYS

• My Mother, for the last 20 years of her life, was a counsellor, my Dad had some time as a psychotherapist, so they understand talking to people and helping them – it’s different to coaching but overlaps in some related ways – my Brother has worked in coaching a little bit and my sister is now doing counselling training so my immediate family gets it, I think. I tend to start with I’m a leadership coach and then I wait to see what people say because there’s no perfect way to explain what I do to everyone.
• If what I really want is in the end to have more clients then the thing that I want is to have actual connection with somebody who is interested in my work so that at some point they might think “I need some coaching, I should talk to Robbie”, or when they’re speaking to somebody else they think about me. To get someone to that place isn’t about telling them the perfect thing. Most people like, when they get into an interesting conversation, learning about them and that’s often what’s memorable. These days I give three examples of what I’m most interested in which gives them a lot of space so that if they’re interested in any of those things we can have a conversation about that so that I can find out about their leadership challenge, partly because that’s what I’m interested in and partly because it’s best for business.
• Everybody has self-doubt and procrastination happen to them and I’d take certain thoughts as proof that I shouldn’t do certain things (create a business, write a book). But you don’t have to listen to those thoughts, you can choose to believe that they’re resistance, which is something probably trying to keep you safe or out of harm’s way, but it’s stopping me doing the things I want to do. Instead, you can power through those and dance with them in different ways. Each thing I’ve done has been a different dance with all these ways that I hold myself back and try to avoid the creative battles.
• Big sportswear brands’ TV advs might feature different athletes, but the feel of them doesn’t, so you have a feel for what ADIDAS means and Nike means because you’ve watched a lot of those adverts over a number of years and have that feel for consistency and the fact the message aligns. We’ve got a baby and buying nappies, I remember TV ads for nappies when I was 6, Huggies Pull-Ups – we don’t buy Huggies, we buy Pampers – but I remember that so clearly and they’re essentially the same product now because they’ve got a winning mix. I know Huggies do Pull-Ups and I still remember that because they said it over and over again.

BEST MOMENTS

‘I’m interested in the craft of coaching, creativity and how we lead with what we might call honour.’

‘I’m a recovering perfectionist.’

‘If an idea comes to you and you don’t take it, it’ll go on to someone else.’

‘Any medium, like podcasts, where we share what’s influenced us and been useful for us is really useful. It’s how I’ve found loads of things that have impacted me.’

ABOUT THE GUEST

Robbie Swale As a coach, my clients hire me because I have a powerful ability to see things differently.

I have cultivated for years the ability to understand different perspectives.

I see the truth in the world - I'm not afraid of it. And I'm not afraid to do or say the right thing.

I can dance in the moment, I have an ability to feel deeply, and I inspire and invite others to do the same.

My clients are innovative, loving and creative. They yearn to understand themselves and their relationship partner. They have a heightened sense of right and wrong and a desire to change the world.

My clients include entrepreneurs, investors, theatre directors and even other coaches.

If you feel "the rules" are holding you back... If you are ready to break the rules in your field... Or if you just want a partner to challenge the way you think (especially if you already think big!)... then get in touch. We should talk. And your world will transform.

Website: https://www.robbieswale.com/

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people’s lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

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