Rick Wilson’s 2019 book “Dragonproof” broke down the inner workings of ecommerce for online sellers who found themselves facing an unbeatable foe in Amazon. Now, Rick is launching a new book project which transforms lessons from the first 20 years of ecommerce into core principles for successful business, leadership, and personal happiness. This audio episode workshops one of the key themes of the book - the rapidly changing nature of entrepreneurship and the strategic opportunities which always follow.