In this week’s episode of the Contextual Advertising 101 podcast, we sit down with Pete Beeney, VP of Global Agency Partnerships at The Washington Post.

The Washington Post is a daily newspaper published in Washington, D.C. It is the most widely circulated newspaper in the Washington metropolitan area and has a significant national readership. It is popular among global readers, too.

The episode focuses on how The Washington Post hires the right people in the programmatic industry, and the death of the third-party cookie and the effect of this on publishers.

Pete begins the episode by talking about his experience at The Washington Post and his shift towards using programmatic channels.

We learn how The Washington Post hires for programmatic leads and how there was already a strong team present when Pete joined the company.

The impending death of the cookie is a highlight of the conversation. Pete gives his thoughts on the death of the cookie and how The Washington Post has adjusted to accommodate the change.

The episode wraps up with Pete answering what he thinks the future is for publishers following the death of the cookie.

Do you want to learn more about the impending death of the third-party cookie from a publisher’s perspective? Then tune in to this week’s episode of the Contextual Advertising 101 podcast with Pete Beeney, VP of Global Agency Partnerships at The Washington Post.

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com