Married To Watches

The Watches of Formula 1


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It's lights out and away we go! The 2026 Formula 1 season kicked off this weekend in Australia with a new team, new watch sponsors, and new car regulations.

Formula 1 and watches have a long history together that goes back to the 1960s when Heuer became the first team watch sponsor. Today most teams have a watch sponsor along with TAG Heuer being the overall timing sponsor of Formula 1.

Mark and Annette take a look at each team and the watches made for them, along with the few teams who do not have a watch and what we think would be a good fit for them.

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Married To WatchesBy Mark Hackman