The rise of streaming as the dominant means of consuming music has brought with it a whole new way of thinking about releasing new music. Where we once looked to the full-length album as the definitive release cycle, we've recently leaned far more heavily on singles. 

And while releasing singles is the better move in the age of Spotify, there is still a way to capitalize on that method while still releasing a complete body of work at the same time. 

It's time to talk about the Waterfall Release strategy. 

Watch the original video on my YouTube channel. 

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