Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign.

JOUNALIST: ALEX MAYYASI

EDITING: THOMAS CURRY

MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO

VOICE: NESBA CRENSHAW

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