"How do I find a literary book agent?" is one of the most common questions of aspiring writers. In this episode with literary agent Don Gates, founder of The Gates Group, he identifies the three C's that agents seek in a new author: Concept, Crowd, and Content. In other words, the book concept needs to rock, the author must have a following or some means to distribute the book, and he or she also needs to write in a compelling way. Gates also discusses the importance of referrals and how agents often find new authors through the referral of an existing author whom they manage.