WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective.

So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church.

In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from writing for ourselves to writing for others.

The Website Content Episode

Finally, a podcast all about church communication for church communicators. There's a lot of great content being created for church communicators, but not a whole lot of podcasts... so we started one. Uncover scalable solutions when it comes to marketing your church's mission and vision to the context you've been called to serve.The Church Marketing Podcast is the official podcast of Church Marketing Sucks.

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Email marketing isn't for only the most savvy or the mega churches. Any church of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any type of email or completely over-saturating their subscribers with too many emails. In this episode of the Church Marketing Podcast we debunk email marketing myths, we address email marketing mistakes, we pick low hanging email marketing fruit and we build a checklist of tips you can implement right now to get your email working for you and generating response for every ministry in your church.

The Email Marketing for Churches Episode

Every week you produce that same bulletin. It's like wrangling livestock trying to round up everything that needs to go in this titanic printed mess. You know it's not dying anytime soon so you've gone out and tried to find examples of other church bulletins. You've posted in Facebook Groups asking to see examples, you've searched Google for "church printed bulletins" hoping to find something that will help you spice up that black and white classifieds you've been producing. In The Sunday Bulletin Episode of the Church Marketing Podcast you will be challenged to answer very specific questions for your church and the answers you provide will fuel the discussion you have with leadership about how you are going to improve the weekly print piece and drive more engagement through this destined-for-the-garbage communication outlet.

The Sunday Bulletin Episode

There are two types of social media mistakes: those that can't be avoided and those that can. It's as simple as that. No matter how much training, education and experience you have working with social media the ever changing technology and social landscape means that we are constantly having to adapt - a mistakes will be made along the way. Those mistakes are the ones you cannot avoid.On the flip side there are may mistakes that can easily be avoided and sometimes all you need is someone pointing out to you the low hanging fruit right in front of your eyes.In The Social Media Mistakes Episode we take a look at an article from ChurchTechToday.com identifying 3 mistakes that continue to plague churches on social media as well as additional social media mistakes that are easily correctable.Are you a church social media expert thinking that maybe this episode doesn't apply to you? Think again. Everyone has room to grow, including the host and you will leave this conversation with at least one investigative assignment and most likely one corrective course of action to take.

The Social Media Mistakes Episode

You know how you operate week in and week out. What you don't know is how the church across town (or across the country) operates. Often we learn the most by observing the practices of others and in this episode of the Church Marketing Podcast you are invited to peek at how National Community Church in Washington D.C. operates their communication and social media. From why, to what and how, discover a new spin on what you may already be doing and be inspired to grow your practices.

The How We Do It Episode

Are you keeping the three c’s of communication in mind when creating content for your church?  In this podcast Dave Shrein talks with Ryan Holck about how utilizing these three c’s will help communicate the mission of your church more effectively.Convey details.Connect heart.Creatively deliver.

The Website Content Episode

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