(REPOST) In this episode of the WebWell Podcast, host Ben and co-host Simon interview Zach Hyder, the President of Hubbell Communications.

The topic of discussion is the concept of agencies stopping the practice of pitching for free and participating in requests for proposals (RFPs). Zach shares his extensive experience in this area and discusses the challenges agencies face in navigating these situations. He emphasizes the need for agencies to be selective in giving away their time for free and highlights the importance of setting boundaries and understanding the value they bring to clients. The conversation explores the dynamics between agencies and clients, the competitive nature of the industry, and the factors that make agencies successful or lead to their demise.

Overall, the episode provides insights into the agency business and offers strategies for agencies to protect their value while serving clients effectively.

Please send your questions or comments to [email protected]  We look forward to hearing from you!

Cheers!

***Mad Men reference - https://www.linkedin.com/posts/timwilliamsicg_i-want-you-to-give-me-one-for-free-activity-7074084047114686464-SlBl?utm_source=share&utm_medium=member_desktop