The Data-Driven Marketer

The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

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  • Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world.
  • NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content.
  • Trade Desk reports massive increase YoY revenues and added five partners to a key initiative.
  • Netflix floats the possibility of ad-supported subscription plans.
  • Video game publishers are becoming advertisers.
  • Brands are reimagining their approach to advertising in the cookieless world.
  • DRM - Data Relationship Management.  If you’re a marketer, get used to this new acronym, as you’ll be using it soon.

    • Links:

    Instagram Tests NFTs: Targets Creators, Collectors

    https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html


    NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation

    https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html


    Trade Desk hits $315 million in revenue.

    https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw


    NetFlix could launch ad supported option by EOY.

    https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html


    Game Developers Angling to Be Media Owners

    https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ


    Crumbling of the advertising cookies brings new recipe for customer engagement

    https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg


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