Blogging is a great way to create content, reach potential customers and share your knowledge and expertise with website visitors. But what should your blog actually look like? And how do you go about building a blog that actually attracts visitors and is designed to convert traffic into leads?

In this edition of The Weekly Byte, we look at five must-have elements in a strong blog. Whether you're a blogging expert or are just getting started, these best practices will help you ensure you're optimizing your blog in all the right places. Tune in now to learn more.

Visit http://www.continuum.net/podcast for even more podcasts and content.