Find more downloadable content at http://www.continuum.net/podcast. Customer testimonials, success stories and case studies are essential in marketing today. There's no better way to convince your prospects that you're the right partner for their needs than by showing off existing customers who are already realizing the benefits of your products and services. In this edition of The Weekly Byte, we look at several steps to crafting great customer testimonials and case studies. Tune in now to discover what makes a good case study, how to conduct an interview and capture an effective story, and more!