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Content creation is the foundation of many modern marketing strategies and tactics, and resources like eBooks and white papers can greatly help businesses when it comes to lead generation and prospecting. Unfortunately, many organizations will put a lot of time and effort into creating one eBook, publish it and call it a day—when in reality that piece of content can actually be transformed into a number of different assets which span multiple mediums and channels.

In this episode of The Weekly Byte, we talk about how to repurpose your content to expand your reach, generate more leads and win new business!