Find more content at http://www.continuum.net/podcast. Creating engaging content is an essential component in modern marketing and lead generation—but it can be difficult for many MSPs to find the time or resources required to regularly produce new resources. In this episode of The Weekly Byte, we explore the concept of content pillars and discuss how a pillar-based approach can help you focus your marketing efforts by creating one "core" piece of content which can be repurposed to produce additional assets and boost your lead generation efforts. Tune in now to learn more!