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We could have called this episode "Alas, poor metric. I knew you well." Ashley Birdsell Lewis is the Manager of Marketing at the historic Weinberg Center for the Arts. This 1200 seat theater hosts acts of dance, comedy, music and concerts as well as nationally recognized speakers.
We talk about why she loves crunching data, the best ways to engage audiences in real time and her philosophy on the relationship between consistent brand visibility and ROI.
Resources: Weinberg Center website
VIDEOS: Social Media, Documentaries and Behind the Scenes
We could have called this episode "Alas, poor metric. I knew you well." Ashley Birdsell Lewis is the Manager of Marketing at the historic Weinberg Center for the Arts. This 1200 seat theater hosts acts of dance, comedy, music and concerts as well as nationally recognized speakers.
We talk about why she loves crunching data, the best ways to engage audiences in real time and her philosophy on the relationship between consistent brand visibility and ROI.
Resources: Weinberg Center website
VIDEOS: Social Media, Documentaries and Behind the Scenes