The Welsh Wire features moderator Mike Rogers and professional recruiting expert Sheri Welsh in this weekly podcast. Listen in as leaders from a wide array of small to mid-size west Michigan companies weigh in and share their experiences and insights on a variety of business topics, including employee retention challenges and recruitment success stories. In this week's show, Sheri talks with Marc Foerster, Vice President for Sales and Marketing for Crystal Flash, to learn more about his advice for successfully implementing a market segmentation strategy.