Self StartHER

The ‘What If’ Mindset That Changed Everything in Her Business


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In this episode of the Self StartHER podcast, luxury event planner and founder of Cassie LaMere Events, Cassie LaMere, shares how she went from a career in fashion to building a successful business rooted in creativity, adaptability, and bold vision. Known for her meticulous attention to detail and personalized event experiences, Cassie opens up about the early days of entrepreneurship, navigating the challenges of the pandemic, and why asking “What if?” has been a driving force behind her growth.

Whether you’re just starting out or evolving your business, Cassie’s story will inspire you to dream without limits, define success on your own terms, and lean into uncertainty with confidence.


Key Takeaways:

  • Asking “What if?” can lead to bold, creative breakthroughs.

  • You don’t need to have it all figured out to start.

  • Adaptability is essential—especially when challenges hit.

  • Building trust and relationships is the foundation of lasting success.

  • Dreaming big fuels both personal and professional growth.


Learn more about Cassie LeMere Events: 

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Self StartHERBy Megan Tobler