63 people said no. Apryl Fore kept going until somebody finally said yes.

After spending 25 years in corporate banking, Apryl walked away from the security of a regular paycheque to pursue something completely different: building her own premium spirits company.

Today she's the founder of Infinite Spirits, with products spanning tequila, bourbon and ready-to-drink cocktails.

In this episode, Glen Palmer and Apryl explore the reality of building a drinks business — including the rejection, resilience, relationships and sheer determination required to turn an idea into something tangible.

You'll discover:

✓ How Apryl went from banking to beverages

This is an episode about spirits — but it's equally about entrepreneurship, resilience and refusing to let rejection determine the outcome.

🔗 Connect with Apryl Fort

🔗 LinkedIn:

🥃 N-Finite Spirits:

🔗 Connect with Glen Palmer

🔗 LinkedIn:

🌐 Whisky Wealth Mastery:

📖 Download your FREE Whisky Investment Guide:

🥃 Book a complimentary 15-minute discovery call:

🎙️ Book a Whisky Wealth Warrior Podcast recording:

What really sells whisky?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer talks with drinks-industry sales professional Rob O’Brien about what happens between creating a great whisky and actually convincing bars, retailers and consumers to buy it.

Drawing on experience with Clonakilty Distillery, Tullamore D.E.W. and some of the world's major drinks brands, Rob shares fascinating lessons from the commercial side of the industry.

You'll discover:

✓ Why getting behind the bar is only the beginning

It's a fascinating look at the business behind the bottle — and why ultimately a great brand still needs people willing to recommend, taste and buy the liquid.

🔗 Connect with Rob O’Brien

🔗 LinkedIn:

🔗 Connect with Glen Palmer

🔗 LinkedIn:

🌐 Whisky Wealth Mastery:

📖 FREE Whisky Investment Guide:

🥃 Complimentary 15-minute discovery call:

🎙️ Whisky Wealth Warrior Podcast guest booking:

#Whisky #IrishWhiskey #Clonakilty #WhiskyMarketing #WhiskyBusiness #DrinksIndustry #WhiskyPodcast #WhiskyWealthWarrior

Behind every great whisky is a story — but some of the best stories are hiding in places the whisky world hasn't discovered yet.

Glen Palmer welcomes Chris Greta of The Still Life Stories back to the Whisky Wealth Warrior Podcast for a fascinating journey into the people, places and hidden stories behind independent whisky distilleries.

After decades working as a creative director and brand architect, Chris took his ability to "see what nobody else sees" on the road.

His travels have taken him inside distilleries across Scotland, Germany, Australia and Tasmania, where he's lived alongside distillers and discovered that the magic behind whisky often goes far beyond what's inside the bottle.

🎙️ YOU'LL DISCOVER

✔️ Why Chris swapped advertising for whisky storytelling

🌍 Connect with Chris Greta

🔗 The Still Life Stories:

🔗 LinkedIn:

🌐 Chris Greta Official Website:

🔗 Connect with Glen Palmer

🔗 LinkedIn:

🌐 Whisky Wealth Mastery:

📖 Download your FREE Whisky Investment Guide:

🥃 Book a complimentary 15-minute discovery call:

🎙️ Book a Whisky Wealth Warrior Podcast recording:

#Whisky #AustralianWhisky #TasmanianWhisky #WhiskyPodcast #CraftWhisky #WhiskyDistillery #WhiskyInvesting #WhiskyStories #ChrisGreta #StillLifeStories #WhiskyWealthWarrior

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by wine writer and independent consultant Desislava Lyapova to explore the fascinating intersection between fine wine, whisky, collecting, auctions and alternative investment.

Desislava shares her unconventional journey from studying theatre, film and television to discovering the cultural world of fine wine — eventually building a career around writing, consultancy and market analysis.

Together, Glen and Desislava explore:

✓ Fine wine vs whisky investing

It's a conversation that goes beyond what's inside the bottle and explores why some wines and whiskies become desirable, collectible and valuable in the first place.

🍷 Connect with Desislava Lyapova

🔗 LinkedIn:

🍷 The World of Fine Wine:

🔗 Connect with Glen Palmer

🔗 LinkedIn:

🌐 Whisky Wealth Mastery:

📖 Download your FREE Whisky Investment Guide:

🥃 Book a complimentary 15-minute discovery call:

🎙️ Book a Whisky Wealth Warrior Podcast recording:

#WineInvesting #WhiskyInvesting #FineWine #AlternativeAssets #WineInvestment #WhiskyInvestment #WhiskyWealthWarrior

The People Behind the Drinks Industry | Careers, Hiring & Leadership with Elizabeth O'Kelly

Behind every great bottle, brand and drinks business are people — and finding the right people can determine whether a company merely survives or genuinely thrives.

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Elizabeth O'Kelly, Co-Founder and Partner of VINOKELLY Drinks Recruitment.

From beginning her career in investment banking and FX to building a specialist recruitment business dedicated to the drinks sector, Elizabeth has developed a fascinating perspective on careers, leadership, hiring, personality and workplace culture.

Together, Glen and Elizabeth explore what makes people successful, why careers aren't linear, why founders don't necessarily make great leaders, and why seemingly insignificant professional relationships can ultimately transform your career.

🥃 You'll discover:

✅ Why curiosity and adaptability are powerful career traits

👤 Connect with Elizabeth O'Kelly Elizabeth's

LinkedIn

 https://www.linkedin.com/in/eokelly/ 

LinkedIn Company Page

https://www.linkedin.com/company/vinokelly/?utm_source=chatgpt%2Ecom&originalSubdomain=uk 

🔗 LinkedIn

🌐 Whisky Wealth Mastery

📖 Download your FREE Whisky Investment Guide

🥃 Interested in whisky cask investing? Book a complimentary 15-minute discovery call to discuss your goals:

🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here:

#WhiskyWealthWarrior #DrinksIndustry #DrinksCareers #DrinksRecruitment #WhiskyIndustry #WineIndustry #SpiritsIndustry #Leadership #Recruitment #VINOKELLY #ElizabethOKelly #GlenPalmer

I particularly like the “Does the drinks industry choose you?” angle from this episode, Glen. That's a cracking hook for one of the Shorts and the social campaign too.

🍷 Is English wine entering its breakthrough moment?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Martyn Pollock of Nine Oaks Vineyard to explore the remarkable rise of English wine — and what it really takes to build a vineyard from scratch.

Martyn's journey has taken him from growing up beside Oban Distillery to military service, engineering, renewable energy and diplomacy before he and his wife made a life-changing decision: sell their home and pursue their dream of creating a vineyard.

Today, Nine Oaks produces small-batch, estate-grown wines from its boutique vineyard in Kent.

🍇 Glen and Martyn discuss:

It's a fascinating conversation about wine, whisky, entrepreneurship, farming, resilience and building something for the long term.

🍷 Connect with Martyn Pollock 

👤 Martyn Pollock – LinkedIn

🍇 Nine Oaks Vineyard – Official Website

🥃 Connect with Glen Palmer

🔗 LinkedIn

🌐 Whisky Wealth Mastery

📖 Download your FREE Whisky Investment Guide

🥃 Interested in whisky cask investing? 

🎙️ Do you work in the whisky or wider spirits industry?

🎧 Listen on Podbean:

#EnglishWine #NineOaksVineyard #MartynPollock #KentWine #WinePodcast #Entrepreneurship #EnglishVineyard #WhiskyWealthWarrior

 What happens when two sisters spot a gap in the market and refuse to accept the status quo?

In this episode, Glen Palmer is joined by Raissa De Haas, Co-Founder of Double Dutch Drinks, to discuss how she and her twin sister Joyce built one of the world's fastest-growing premium mixer brands from the ground up.

Today, Double Dutch is enjoyed in more than 45 countries, but the journey has been anything but straightforward.

Raissa shares the realities of entrepreneurship, the importance of execution over ideas, overcoming scepticism, building a brand with personality and authenticity, expanding internationally, balancing commercial success with sustainability, and why resilience is one of the most valuable qualities any entrepreneur can possess.

Whether you're building a business, working in the drinks industry or simply enjoy hearing inspiring founder stories, this episode is packed with valuable lessons.

In this episode:

Connect with Glen Palmer

🔗 LinkedIn

🌐 Whisky Wealth Mastery

📖 Download your FREE Whisky Investment Guide

🥃 Interested in whisky cask investing?

🎙️ Want to be a guest on the Whisky Wealth Warrior Podcast?

Learn more about Double Dutch

🌐 https://doubledutchdrinks.com 

📸 Instagram: @doubledutchdrinks 

💼 LinkedIn: Raissa De Haas

Behind every successful bottle on the shelf is a talented team—and finding those people is exactly what Emma Forster has dedicated her career to.

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Emma Forster, Director of Drinks at New Chapter Consulting, to explore what it really takes to build exceptional teams in the drinks industry.

Over nearly 16 years, Emma has worked with everyone from ambitious start-ups to global names including Bacardi, Rémy Cointreau, Heineken, LVMH, Seedlip and Lucky Saint, helping identify the people who build brands, launch products and drive businesses forward.

Together they discuss:

✅ Why networking can transform your career

✅ The qualities recruiters value most

✅ Start-up culture versus corporate recruitment

✅ Building personal brands in today's drinks industry

✅ How employers attract and retain great talent

✅ Career advice for anyone wanting to work in spirits, wine or beer

Whether you're already working in the industry or dreaming of joining it, this episode offers valuable insight from someone who's spent almost two decades helping shape the people behind the brands.

🥃 Connect with Emma Forster

🌐 New Chapter Consulting

🌐 Whisky Wealth Mastery

📖 Download your FREE Whisky Investment Guide

🥃 Interested in whisky cask investing?

🎙️ Do you work in the whisky or wider spirits industry?

🎧 Listen on Podbean:

 Most people know whisky is matured in oak barrels—but very few understand the incredible science taking place inside every cask.

In this episode of the Whisky Wealth Warrior Podcast, I sit down with Matt Burgess, Founder of MB Consultancy, former Diageo Wood & Cask Scientist, and former specialist at the legendary Speyside Cooperage.

With nearly two decades of experience in whisky maturation, wood science and cask development, Matt takes us behind the scenes to explain how casks influence flavour, quality and ultimately the value of every whisky.

Whether you're a whisky enthusiast, distiller, collector or whisky cask investor, this episode will completely change the way you think about maturation.

In this episode we discuss:

✔️ What really happens inside a whisky cask

✔️ First Fill vs Refill casks

✔️ Bourbon, Sherry and exotic cask maturation

✔️ Why oak species matter

✔️ Climate change and its impact on whisky

✔️ The biggest mistakes distilleries make

✔️ Choosing the right cask for long-term whisky investment

✔️ The future of whisky maturation

Connect with Matt Burgess

🔗 LinkedIn

📸 Instagram

🥃 Connect with Glen Palmer

🔗 LinkedIn

🌐 Whisky Wealth Mastery

📖 Download your FREE Whisky Investment Guide

Interested in whisky cask investing? Book a complimentary 15-minute discovery call to discuss your goals:

🎙️ Do you work in the whisky or wider spirits industry? If you'd like to be a guest on the Whisky Wealth Warrior Podcast, you can book your recording slot here:

What does it take to build some of the world’s most recognisable drinks brands?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer has the absolute pleasure of interviewing an absolute legend in the sprits industry James Espey OBE—he is one of the most influential figures the global spirits industry has ever produced.

Over a career spanning more than five decades, James has helped shape iconic brands including Baileys, Malibu, Johnnie Walker Blue Label, Chivas Regal 18, and The Classic Malts. He’s also the founder of the prestigious Keepers of the Quaich, recognising outstanding contributions to Scotch whisky worldwide.

This isn’t just a conversation about whisky.

It’s a masterclass in leadership, marketing, entrepreneurship and building brands that stand the test of time.

In this episode we discuss:

🥃 How some of the world’s biggest spirits brands were created

🚀 Why great brands are built over years, not months

🤝 James’ philosophy of leadership and teamwork

📈 The biggest mistakes entrepreneurs make when growing a business

🌍 How Scotch whisky became a truly global product

🏆 The story behind the Keepers of the Quaich

💡 The importance of patience, vision and long-term thinking

Whether you’re passionate about whisky, building a business or simply love hearing stories from industry legends, this is an episode you won’t want to miss.

Connect with James Espey

🌐 James Espey OBE: https://www.jamesespey.com

LI: https://www.linkedin.com/in/james-espey-obe-42309ba/

🏅 Keepers of the Quaich:

Free Whisky Investing Guide

If you’d like to learn how whisky casks can become part of a long-term investment portfolio, download my free guide:

🥃 https://whiskywealthmastery.com/free

The Whisky Wealth Warrior Podcast brings you conversations with distillers, founders, investors and industry pioneers from around the world, uncovering the people, stories and strategies behind some of the greatest spirits ever created.

If you enjoyed this episode, please follow the podcast, leave a review and share it with someone who loves great stories and great spirits. 🥃🍻