In the last episode of series 2 of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Richard Wells from World of Whisky for a grounded and honest conversation about the whisky cask investment market.

Together, they explore:

The conversation also addresses the recent scrutiny surrounding whisky investment scams and discusses what responsible due diligence should look like before transferring a single penny.

This is not a “get rich quick” conversation.

It’s a realistic discussion about patience, scarcity, strategy, and understanding whisky as a long-term alternative asset.

Whether you’re completely new to whisky cask investing or already building a portfolio, this episode offers valuable insight into how experienced professionals assess opportunities within the market.

Connect With Richard at World Of Whisky:

Website: https://worldofwhisky.co.uk

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/whiskywealthmastery

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer speaks with Aryn Pepper, founder of The Good Shrub Club, about what really makes drinks brands succeed in today’s market.

From cocktail culture and shrubs to storytelling, branding, hospitality, and consumer psychology, this conversation dives deep into the realities of building a modern premium drinks business.

Aryn shares how a simple problem behind the bar became the foundation for a fast-growing brand — and why authenticity, flavour, and emotional connection matter more than ever in the drinks industry.

Topics include:

Connect With Aryn:

Website: https://splittree.ca

                https://thegoodshrubclub.com

LinkedIn: https://www.linkedin.com/in/arynpepper/

Instagram: https://www.instagram.com/thegoodshrubclub/

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/whiskywealthmastery

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with spirits consultant Ryan Guevara to explore the psychology behind premium spirits brands, customer behavior, and what actually drives long-term success in the drinks industry.

With a background in psychology and experience working across wine and spirits at a national level, Ryan shares insights into:

The conversation also dives into branding, social media, distribution strategy, customer relationships, and the importance of solving problems rather than simply selling products.

From whiskey and mezcal to functional beverages and emerging trends, this is a fascinating look into where the spirits industry is heading next.

Connect with Ryan Guevara:

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/whiskywealthmastery

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

This episode goes beyond bourbon.

Levin Woodall from Weldon Mills Distillery joins me for a conversation that dives into identity, authenticity, and what it really takes to build a brand in today’s spirits market.

From navigating the complexities of the North Carolina ABC system to building relationships that actually drive sales, Levin shares a grounded, real-world perspective on the industry.

Key themes include:

This is less about whisky… and more about how you build something that actually lasts.

Connect with Levin

Website: https://weldonmills.com

Instagram: https://www.instagram.com/weldon.mills/

e-mail: [email protected]

LinkedIn: https://www.linkedin.com/in/levin-w-a64b442b3/

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/GlenLKPalmer

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this powerful episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Chris Greta of Still Life Stories and Bill McHenry, founder of McHenry Distillery in Tasmania.

This is not just a conversation about whisky. It is a story about legacy, loss, patience, place, and what it really takes to build something meaningful in one of the most remote distilling locations in the world.

Bill shares the deeply personal journey behind McHenry Distillery — from corporate uncertainty to building a family legacy on the southern edge of Tasmania. Chris brings his storyteller’s eye to the conversation, revealing what makes small, independent distilleries so special and why the best whisky stories are often hidden in inconvenient places.

Together, they explore terroir, Tasmanian spring water, slow maturation, cask ownership, family, resilience, and the emotional weight behind every bottle.

Connect with Bill

website: https://mchenrydistillery.com.au

Connect with Chris

website: https://thestilllifestories.com

LinkedIn: https://www.linkedin.com/in/chrisgreta/

Facebook: https://www.facebook.com/ChrisGreta

Instagram: https://www.instagram.com/chris.greta/

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

Facebook: https://www.facebook.com/GlenLKPalmer

Instagram: https://www.instagram.com/whiskywealthmastery/

X: https://x.com/GlenPInvest

TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with alternative investment specialist Sandhya Seshadri, who works across oil & gas, real estate syndications, and private credit to help investors diversify beyond traditional markets.

Sandhya shares a deep dive into how experienced investors think about risk, liquidity, tax efficiency, and long-term wealth building in today’s volatile market conditions. The conversation explores the trade-offs between short-term income and long-term appreciation, and how alternative assets can play a powerful role in building a resilient portfolio.

From oil & gas tax advantages to real estate cycles, private credit, and even whisky as a legacy investment, this episode breaks down what actually matters when allocating capital.

If you’re serious about thinking beyond stocks and building long-term wealth intelligently, this is one to listen to.

Connect with Sandhya:

Connect with Glen:

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here:

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with Kelley Duggan, founder of Bewilder Bewilder — a truly unique brand pushing the boundaries of what whisky can be.

Kelley shares her journey from hospitality and business development into launching one of the most unconventional whisky concepts out there: a wild forest mushroom-infused whisky. This isn’t just about flavour — it’s about experience, creativity, and redefining how we connect with what we drink.

The conversation dives into the inspiration behind the brand, the science and experimentation involved in mushroom infusion, and the challenges of building something completely new in a traditional, male-dominated industry. Kelley also opens up about the realities of starting from scratch, navigating distribution, and turning a bold idea into a growing business.

This episode is a must-listen for anyone interested in whisky innovation, brand building, or thinking differently about opportunity in the spirits industry.

To find out more about Kelley and Bewilder Bewilder:

And to explore how whisky can play a role in long-term wealth strategies:

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Ryan Provost, co-founder and CEO of BoozBox — a premium ready-to-drink cocktail brand bringing bar-quality drinks into a convenient, scalable format.

Ryan shares his journey from producing content for major platforms like Forbes and Vice, to building a drinks brand born during the uncertainty of the 2020 pandemic. What started as an idea around a kitchen table has evolved into a fast-growing brand now operating across multiple US markets. 

The conversation dives into:

Turning a simple idea into a fully launched product

The realities of building a drinks brand from scratch

Why storytelling and content are a competitive advantage

The challenges of breaking perception around boxed drinks

Pricing strategy, margins, and scaling in the RTD market

Targeting the next generation of consumers

Ryan also shares how BoozBox is positioning itself in a crowded RTD space, balancing quality, convenience, and affordability to drive repeat purchases and long-term growth.

This episode is ideal for entrepreneurs, brand builders, and investors looking to understand what it really takes to launch and scale a modern drinks brand.

Connect with Ryan:

BoozBox Instagram: https://www.instagram.com/boozbox/

Connect with Glen:

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Kevin Meller, CEO of Cali Beverages — a bold new ready-to-drink (RTD) brand aiming to shake up a crowded market with fresh thinking, real ingredients, and standout branding.

Kevin shares how his background in hospitality, wine, and customer experience shaped his approach to building a drinks brand that prioritises fun, accessibility, and connection over industry pretension.

The conversation explores:

Why the RTD market is booming — and how to stand out

The problem with traditional wine culture and how to break it

Building a brand that creates emotion, experience, and “noise”

The power of scent, packaging, and in-store experience

Why partnerships and brand alignment matter more than ever

Scaling strategies: deep vs wide market penetration

Kevin also discusses the upcoming launch of Cali Beverages across Total Wine and BevMo stores in California, and how they plan to build strong local brand loyalty before expanding further. 

This episode is ideal for entrepreneurs, drinks industry professionals, and investors looking to understand what it really takes to build and launch a standout brand in today’s competitive market.

          Connect with Kevin:

Follow Cali Beverages (LinkedIn): https://www.linkedin.com/company/calibeverages/

Connect With Glen: 

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

In this episode of the Whiskey Wealth Warrior podcast, host Glen Palmer sits down with Benyea D Hurst, founder and CEO of Benny Red Vodka — a premium brand built from the ground up through persistence, vision, and real-world customer insight.

From working behind the bar at Applebee’s to launching his own spirits brand, Benyea shares the journey, mindset, and challenges that shaped Benny Red into what it is today.

The conversation dives into:

The moment Benyea decided to build his own vodka brand

Why distribution is the biggest early challenge in spirits

How being “too early” can hold a brand back

The power of customer experience over product alone

What makes a premium spirits brand stand out in a crowded market

Why consistency and persistence are the real keys to success

Benyea also shares his perspective on where the spirits industry is heading, including the rise of RTDs (ready-to-drink) and the long-term opportunity within premium brands. 

This episode is a must-listen for aspiring brand builders, entrepreneurs, and investors looking to understand the realities behind launching and scaling a spirits brand.

Connect with Benyea:

Benny Red Vodka: https://www.benniereddvodka.com

Instagram: https://www.instagram.com/bennyredofficial

Connect with Glen:

LinkedIn: https://www.linkedin.com/in/glen-palmer-online/

If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.