In this episode, we discuss the why factor.
 
Our inspiration comes from Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Sinek says... People don't buy what you do; they buy why you do it.

Ultimately, our brains pull us toward leaders who are not full of features and pricing structures, but towards those who inspire us, who we believe in.

What part of your endeavor appeals to the “gut feeling” of your customers or employees? 

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