Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing Disney ending the annual pass program at Disneyland and Magical Express at Disney World.

Making the decision to cut a product isn't easy… and doing it in a way that doesn't anger customers is even harder. Listen now to learn a few tips and tricks for discontinuing a product or service in your business.

Listen now and discover:

• Why we have to say goodbye to the Magical Express, and what will be replacing it in the future
• How COVID has continued to negatively affect Disneyland and why annual pass holders will be refunded this year
• Ways you can keep your customers happy even when you decide to cancel programs or services
• How to update your purchase terms to protect your future self should you decide to discontinue them at a certain point

Your small business takeaways:

• Look at the data to help you make decisions on which offerings to have in your business
• Be honest with your customers when removing a program and give them a new path to follow
• Always offer what feels right for you & your business!