Why do you do what you do in business?

For the profits?

To provide for your family/lifestyle desires?

It's important to know the "why" that drives you in business.

I call it "the WHY that drives the WHAT".

The why must be of such substance that it drives you forward when the going gets tough.

Guess what, the why needs to be more than money and profits.

In this episode I explain the critical importance of a deeper why as dive into this territory in more detail.  I open up and share with you my why that drives my what.