The 3 WHYs of “Ethical Influence”

In 2016, in Sao Paulo, Brazil, in front of 850 crazy, outrageously influential and enthusiastic Brazilians. I was there for the first time for what’s called Guerrilla Business Intensive. It’s a three-day intensive that starts at 8 AM and goes until 10 or 10:30 PM each day. On day two, I was making a mention that Brazil is the 8th largest sovereign nation in terms of GDP, but 1st in natural resources. In other words, Brazil is a testament to unmet potential. The key to any nation’s success is entrepreneurship. I asked everyone in the audience to raise their hands if they believe that Brazil is a first-world nation. Only about 20% of the hands went up. I then asked them to raise their hands if they believe that Brazil is a third-world nation, and the majority of the hands went up. This is a problem, because believing that you live in a third-world nation gives you mental constraints to never meet your potential. Finally, I asked them to raise their hands if they were passionate and committed. All the hands went up. At this point, I explained to them that passion doesn’t produce commitment. Instead, commitment produces passion. The lesson you should take away from this is that to meet and exceed your potential, you need templates to make your life easier when you’re presenting ethical influence strategies or opportunities to an audience. Let’s move onto my three-part formula, which I’ve been using successfully for over a decade. It starts with “why,” and involves three questions. First, ask yourself, “why this?” In other words, why this offer or presentation? Second, “why me?” This is about why you’re uniquely qualified to offer this. Finally, ask yourself, “why now?” Why is now the right time, instead of next week or next month? Tune into this episode to learn more about all of these points, and how following the principles I describe throughout this podcast will spare you the frustration and disappointment of being rejected by future prospects. In This Episode: [02:13] - Alex introduces this episode’s three key insights into becoming an ethical influencer. [03:03] - We hear a story about Alex’s experience in Sao Paulo, Brazil, in 2006. [04:48] - Brazilians have enthusiasm and influential outlooks of what could happen in their lives, Alex points out. [06:40] - Commitment produces passion instead of the other way around, Alex explains. [07:43] - Alex explores why the story he has just told about his experience in Brazil is so important. [08:13] - Alex shares his three-part formula that has worked for him for over a decade. [10:07] - The most important oversight is the third question, Alex reveals. [11:24] - The Alexism for this episode is this: you are not as good as you think you are. You’re better! [12:57] - One of the promises of the patterns that you’ll learn in this podcast is that if you follow them, there will be no rejection. [13:37] - Alex talks about the program that he and Joe Vitale offer. [15:27] - Alex goes over the specific insights that he has covered in this episode in a quick review. [16:22] - If you enjoyed this episode, please take a moment to head to this link and type in your biggest takeaway as a review! [17:18] - Alex offers listeners a gift: a completely free copy of his book Alexisms! Tune into the episode to learn how to get your free copy. Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! Alexisms by Alex Mandossian All Selling Aside on iTunes Harv Eker The Success Principles by Jack Canfield Roy H. Williams Wizard Academy Start With Why by Simon Sinek Simon Sinek’s TedX talk Joe Vitale